Guy Kawasaki, author of
Enchantment and blogger extraordinaire, created this infographic to express the many contributing factors to a person's 'likeability'. Kawasaki counts 'likability' as a fundamental component of being an
enchanting individual (or company, or product). Its also fundamental to being an effective public speaker. If you've participated in our
Executive Speaker Training program at Sage, you already know that establishing a connection with your audience is key to influencing their perceptions and/or behavior. If you haven't had the pleasure, the idea is simple: If they like you, they will remember you, if they remember you, they'll also remember what you said and be more apt to respond favorably to your call to action.
