Event trends

February 16 2012
Lisa Marie Czop
Lisa Marie Czop

Hosting a Champagne Event on a Beer Budget

It’s been a whirlwind few months for me professionally.  In November 2011, Sage acquired BWF Communications (BWF), and as Director of Special Events at BWF, I came along with six of my colleagues to Sage’s new offices in McLean, VA. Instead of a small townhouse stuffed to the brink with event supplies, we are now part of a 50-person staff on the spacious fifth floor of a lovely office building, which is quite a change of scenery.

Despite the change in office space and coworkers, my focus here at Sage is the same as it was at BWF… producing top-quality events for our clients.  Whether it be a 300-team soccer tournament or a GSA conference, the most common sticking point for every client becomes budget.  Almost every client I work with asks me the same question; how can we create an event that accurately reflects our company without breaking the bank?

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