Smart Phones and Public Relations
More and more people have started using their personal mobile devices as their main means of information and entertainment, which is causing the world of Public Relations to adapt. The importance of getting a story in the newspapers or on TV newscasts is drastically changing as consumers habits evolve.
Now, videos that live on the internet can reach more people through their personal devices than through traditional media.
As more and more people adapt to viewing small screens on their phones and tablets as part of their daily lives, the greater the number of people there are available to share your story with.
My son has the choice of watching TV on a big screen in our house or sitting down in front of a computer to go online, yet he spends most of his time watching content on a his Samsung smartphone which has only a five inch screen. Being conscious of these behaviors shifts can alter the strategy you pursue to reach your target audiences.
Now when we do a media event, we don’t have to wait until the next day’s newspaper or the evening news to reach our audience. Stories now come to our mobile devices instantly. In addition, with technological advances like streaming video and video editing on our smart phones, everyone can be a reporter.
At a recent media event, three reporters were doing interviews and each reporter used their iPhone to conduct their interview. Thirty minutes later while I was driving back to the office, I heard coverage from the event on the car radio. The internet has allowed news to travel at a faster pace than ever before and mobile devices have given way to a whole new connected generation.
Instant gratification is something that now happens on a daily basis, as audiences get alerts and emails on their devices about something that interests them like breaking news or sports scores. They can instantly watch a story mere minutes from the media opportunity.
As TV screens get larger and larger, more people are looking towards the small screens of Smart Phones and Tablets to get their news and information on the go.